Privacy Policy

VIOLET is an online service operated by VIOLET Inc. (“VIOLET”, “we”, “us”), a company based in Canada, that helps people review publicly available digital information about someone before a personal, social or professional connection. This Privacy Policy explains what personal information we collect, how we use it, who we share it with and the choices and rights you have.

This policy applies to the VIOLET website and application. By creating an account or using VIOLET, you acknowledge that you have read this policy. If you do not agree with it, please do not use the service.

We collect only the information we need to provide and improve VIOLET:

• Account information: your email address, an encrypted password, your language preference and the date your account was created.
• Information you provide for a review: the details you enter about the person you want to review, such as a name, phone number, email address or social profile links, along with any notes, context or images you choose to add.
• Publicly available information about the person reviewed: content that the person has made public, such as profile details, posts, comments, captions, images and videos, and whether their contact details appear in known data leaks (see section 3). We do not access private accounts, private messages, passwords or any content that requires someone else’s login.
• Payment information: if you purchase a paid plan, payments are handled by a third-party payment processor. We receive confirmation of the payment and limited details such as the last four digits of a card, but we never store full card numbers.
• Technical information: basic data needed to run and secure the service, such as IP address, browser type, device information, pages visited and error logs.

When you start a review, VIOLET gathers public information about the person from the details you give us. It can look at:

• The profiles you give us, and accounts of the same person on other networks and websites, found by searching the same username. Another account is used only when it is confirmed as theirs: you gave it, the person links to it from one of their own profiles, or its public details clearly match. Accounts that only share a username are set aside.
• Public posts, comments, captions and images, and archived copies of public posts, including some that were later deleted.
• What the person says in their public videos, read from subtitles or transcripts.
• Public pages the person links to from their profiles, such as link pages or a personal website, and news and web results about them.
• Whether the phone number, email address or profile addresses involved appear in known data leaks, and other identifiers linked to them there. We use this only to confirm identity and to show you the person’s exposure. Records that belong to other people, such as the browsing history of someone who visited a profile, are discarded.
• Whether a profile picture is the same image file as one of the person’s known pictures, to spot copied or fake profiles.
• The context you add to a finding. If you paste a link, VIOLET opens and reads it, and it may run a short web search to check a public fact in your note.

VIOLET never does the following: it does not show where someone lives or spends time, it does not show passwords or the content of leaked credentials, it does not use facial recognition, it does not use matches on adult websites, and it does not access private accounts or messages.

We use personal information to:

• Run the reviews you request and show you the results, including the original source of every finding.
• Analyze the content collected for your review and explain what was found in plain language, in English or Spanish.
• Keep the history of your reviews, including updates made when you add context.
• Create and manage your account, provide customer support and send you important service messages.
• Process payments for paid plans.
• Protect VIOLET, its users and the people reviewed against fraud, abuse and misuse.
• Comply with our legal obligations.
• Improve the service using aggregated or de-identified information that does not identify you or the people you review.

We do not sell personal information. We do not use the content of your reviews for advertising, and we do not build marketing profiles about you or the people you review.

VIOLET uses artificial intelligence to read the content collected for a review, identify possible signals such as controlling, harassing or hostile language, link each signal to the exact words it is based on, and explain the result. A second automated review checks findings before they are shown to you.

Findings are informational. VIOLET does not make decisions about anyone, does not assign a score to a person and does not predict future behavior. You decide what a finding means and what to do with it.

When content is processed by an artificial intelligence provider on our behalf, the provider acts under contract, may use the information only to deliver the service to us and may not use it to train its own models.

We collect, use and disclose personal information with your consent and as permitted by applicable privacy law. When you start a review, you confirm that you have a legitimate personal reason for it, such as getting to know someone you plan to meet, date, befriend or work with informally.

You agree not to use VIOLET to stalk, harass, threaten, intimidate or discriminate against anyone, and not to use it to make decisions about employment, credit, housing, insurance or eligibility for any benefit. We may suspend accounts that misuse the service.

We share personal information only in the following situations:

• With service providers that help us operate VIOLET, such as hosting, data storage, data processing, artificial intelligence, email and payment providers. They act on our instructions, are bound by confidentiality and security obligations and may not use the information for their own purposes.
• When required by law, such as to respond to a valid court order or legal process, or when necessary to protect the rights, safety or property of VIOLET, our users or others.
• As part of a merger, acquisition or sale of assets, in which case the information would remain protected by this policy or one that is at least as protective.

VIOLET never contacts or notifies the person you review, and we never share your identity or your reviews with them.

VIOLET works with information that is publicly available, including information exposed in known data leaks. If you believe information about you appears in VIOLET, you can contact us to ask what we hold about you, to correct inaccurate information or to request its deletion. We will respond in accordance with applicable privacy law, while protecting the identity of the person who requested the review.

We keep your account information for as long as your account is active. We keep each review until you delete it or close your account.

When you delete a review or your account, the related information is removed from our active systems within 30 days and from backups within 90 days, unless we are required by law to keep it longer. Aggregated or de-identified information may be kept after deletion because it no longer identifies anyone.

We use administrative, technical and physical safeguards appropriate to the sensitivity of the information, including encryption in transit, encrypted storage of credentials, strict separation between accounts so that no user can see another user’s reviews, restricted access for our team and regular security reviews.

No method of transmission or storage is completely secure. If a breach of security safeguards creates a real risk of significant harm, we will notify affected individuals and the relevant authorities as required by law.

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Delete your reviews or your account at any time.
• Withdraw your consent, which may mean we can no longer provide the service.
• Ask how your information has been used and with whom it has been shared.
• File a complaint with the Office of the Privacy Commissioner of Canada or with the privacy authority in your province.

To exercise these rights, contact us at the address below. We may ask you to confirm your identity before we act on your request, and we will respond within 30 days.

VIOLET Inc. operates VIOLET from Canada. Some of our service providers may store or process information in other countries, including the United States. When that happens, the information is protected by contractual safeguards, but it may be accessible to authorities in those countries under their laws.

We use only the cookies and similar technologies needed to keep you signed in, remember your language choice and keep the service secure. We do not use advertising cookies or sell browsing data. You can clear these at any time from your browser settings, although some features may stop working.

VIOLET is intended for adults aged 18 and older. We do not knowingly collect personal information from minors. If you believe a minor has provided us with information, please contact us and we will delete it.

We may update this policy from time to time. When we make significant changes, we will notify you through the service or by email before they take effect. The date at the top of this page shows when the policy was last updated.

If you have questions about this policy or about how we handle personal information, or if you want to exercise your rights, contact our privacy team: